Seeing this immediately triggered my interest on how I could support an initiative that had to do with mental health. I was fortunate enough to get in-touch with one of the founders: Cassie Micona, who gave me a bit more information and background behind CQG’s.
“We are a group of 6 students all in our practicum, completing our Bachelor of Business Administration degree with a major in Marketing Management at Kwantlen Polytechnic University. Our practicum includes an 8-week sales competition where groups battle to sell the most products and have the strongest margins.” Currently the sales period runs from January 25 to March 22nd. The products are created in Richmond, BC in small batches to ensure precise measurements and craftsmanship.
Cassie and her fellow colleagues and business partners decided to donate partial proceeds to the Canadian Mental Health Association because all group members have been effected by mental health in some way shape or forum. Thus igniting a passion in creating a product that can not only help balance your mental health, but also raise awareness and get people talking about it.
They are currently producing twice a week at large quantities in order to keep up with demands. By doing so they have learned from experience that they were wanting to produce a high-quality product at the lowest cost possible.
Their ingredients have been sourced from local suppliers and are of the highest quality, including therapy-grade do-Terra Essential Oils. The products are simple and only contain ingredients that are necessary (they do not contain sodium laureate sulfate which is commonly found in many cosmetic and personal hygiene products as a foaming agent.)
The overall mission and purpose for this dynamic 6 was to create a product that helps balance stress. Understanding that life gets busy, hectic and stressful and sometimes you need to take a moment to yourself.
I was extremely grateful Cassie dropped off a bath bomb for me to try (Uplift) which is infused with Wild Orange Essential Oil. This specific oil contains anti antioxidants, making it perfect to re-energize and uplift the mind and body while also purifying the air – which indeed it did. The fresh, sweet aroma will definitely lift your mood and help you forget about the stresses of the day while you enjoy your moment of clarity (or until your toddler comes barging into the bathroom).
Cassie: “I think as students and young adults everyone goes through a time of darkness and helplessness. We wanted to create a product that not only helps with relaxation, but something that shines a light on mental health and gets people talking. As someone who is diagnosed with Generalized Anxiety Disorder, there is nothing more comforting to me than to be surrounded by people who understand, without judgement, what I am going through.
Taylor: “I believe that no matter who you are, or what you have experienced in life, there are times that take a toll on your mental health and well being. At the age of 12, I had already experienced more trauma than a child should, and I had to learn early on that taking time for myself would be one of the most important things I do to make sure I stay mentally healthy, despite what goes on day to day.
Our products allow for me to take a break, just relax and rest and recharge my mind and body, and I believe they will do that for you too. The stigma surrounding mental health needs to end – reach out, talk to someone. It gets better. I promise.”
*There is less then a week left to place orders until the contest is closed.*
If you’re interested in purchasing a product, want to know how you can become involved or have questions please feel free to reach out.
Photo Credit: Clarity Quality Goods (Devon Seidel)